Kazakh Gluttonous Discourse analysis of ‘Bas Tartu’ & ‘Tabak Tartu’: Conceptual Image and Institutional Function
Candidate of Philology Sciences, Associate Professor, Al-Farabi Kazakh National University, Almaty, Kazakhstan.
Master of Philology Sciences, Al-Farabi Kazakh National University, Almaty, Kazakhstan.
Candidate of Philology Sciences, Associate Professor, Al-Farabi Kazakh National University, Almaty, Kazakhstan
Candidate of Philology Sciences, Associate Professor, International Information University, Almaty, Kazakhstan
Abstract
The scientific advancement and globalization have influenced the way fields like anthropolinguistics, cognitive linguistics, and ethnolinguistics should be studied to research intercultural communication. This study examined the national dishes that make up the Kazakh gluttonous discourse, its components, customs, and rituals, and how serving a dish to a guest can cause both positive and negative cultural consciousness in cultures. The data collected in the form of lexical and semiotic units, forming a gluttonous discourse at individual and institutional levels, was subjected to a conceptual analysis. It was felt that gluttonyms as lexical units played an important role in preventing negative cultural consciousness and forming empathy for national dishes. National dishes such as ‘bas tartu’, ‘tabak tartu’ in the Kazakh gluttonous discourse and cognitive conceptual basis of some customs in the preparation process and serving a dish to the guest were studied. It was found that the Kazakh gluttonous discourse was one of the sources of the national conceptual image of the world. This allowed us to determine that some of the institutional functions of the Kazakh gluttonous discourse were based on the national conceptual image of the world.