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Effect of Empathetic Language, Direction Giving Language, and Language Proficiency on Employee Loyalty: Examining Mediating Role of Employee Trust

Muhammad Awais Bhatti
Department of Management, School of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia.
Saeed Abdullah Alzahrani
Chairman, Department of Foreign Languages, College of Arts and Humanities, Al-Baha University, Al-Baha, Saudi Arabia
Keywords: Directional Giving Language, Empathetic Language, Language Proficiency, Communication, Employee Loyalty ,


The linguistic dynamics within a workplace play a pivotal role in shaping the organizational milieu, thereby significantly influencing the overall success or failure of the organization. Consequently, this investigation was crafted to scrutinize the impact of various linguistic elements, such as directive communication, empathetic discourse, proficiency in English language, and communication efficacy, on employee allegiance, mediated through the lens of trust. Employing a cross-sectional research design, data were gathered from employees within the banking sector of the Kingdom of Saudi Arabia (KSA). Utilizing questionnaires aligned with prior scholarly literature, the study employed simple random sampling techniques to solicit responses, amassing 231 usable questionnaires. The data analysis was conducted using Smart PLS 4 software. The results revealed that directive communication, empathetic discourse, English language proficiency, and communication effectiveness positively influence employee trust. Furthermore, the statistical analyses substantiated the significant impact of trust on employee loyalty. Notably, this study also confirmed the mediating role of employee trust. The implications and avenues for future research are expounded upon in detail within this investigation.