Practices of Chinese Businesspersons for Saving Addresser-oriented Face in Intercultural Communication

Abstract

In Chinese culture the concept of ‘face’ refers to the “dignity” or “prestige” of an individual that must be protected or saved, particularly in inter-cultural communication. This study aimed to examine how addressers inevitably save their own face in inter-cultural communication and what different strategies of ‘face’ saving have a bearing on their linguistic behaviors. A mixed method research design, in two stages was conducted wherein a questionnaire was utilized in the first stage (quantitative) and a semi-structured interview in the second stage (qualitative). The questionnaire examined the situations of saving the addresser's face while the interview examined the strategies of saving addresser's face. The sample comprised 120 business persons for the quantitative phase, and 15 randomly selected from the 120 respondents for the interview. The findings show that when addressers’ face is hurt or threatened, such as when they report their mistakes and are refused, they will apply face saving strategies including apology, admitting, finding excuses and justification, and pretending nothing severe and showing they can handle the problem. . It was also found that Chinese businesspersons can protect self-face when they report their mistakes and poor performance to their superiors, peers, and subordinates in intercultural communication. These findings can guide people from other countries to better understand Chinese businesspersons’ communication processes and their smooth and effective intercultural communication.